SanDisk unveiled their latest microSD card this past weekend, one that sees a vast increase in storage capacity.The new card can hold up to a record 200 gigabytes of storage – an increase of over fifty percent from their last model. It was just about this time last year when SanDisk came out with a 128 GB card, also a record at the time. This sort of storage capability comes from the demand of the way most people use their phones nowadays. Instagram, Twitter, and other social media outlets have changed the way pictures and videos are shared, and has caused the necessary increase in how much storage is needed. “Mobile devices are completely changing the game. Seven out of ten images captured by consumers are now from smartphones and tablets. Consumers view mobile-first devices as their primary means for image capture and sharing, and by 2019, smartphones and tablets will account for nine out of ten images captured,” said Christopher Chute, Vice President of Worldwide Digital Imaging Practice at IDC.
“As the needs of mobile users continue to change, SanDisk is on the forefront of delivering solutions for these demands as is clearly illustrated through their growing portfolio of innovative products, including the new 200GB SanDisk Ultra microSDXC card.” As Snapchat stories continue to grow in length, SanDisk will continue to push the envelope. “We continue to push technology boundaries to deliver record-breaking solutions that transform the way consumers use their mobile devices,” said Dinesh Bahal, Vice President of Product Marketing for SanDisk. “By focusing on achieving new capacity and speed milestones, we are able to deliver trusted mobile memory solutions that give consumers the freedom to never stop capturing, saving, or sharing – with the benefit of fast speeds to transfer it all quickly.” Some details of the world’s highest capacity microSD card include: